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Now Designs

the story behind the brand


In 1964 Danica Imports started bringing in elegant European kitchenware to the North American market. Now Designs began in 1967 in San Francisco, manufacturing sophisticated kitchen textiles and linens. In 1984 Rodney Benson and Jeremy Braude purchased Danica, and in 2004 acquired Now Designs, creating a single home décor design company with inimitable style. Our corporate head office and design and distribution facilities are located in Vancouver, B.C., with manufacturing facilities located overseas. We have an in-house team of product developers and designers. Together, they create exclusive and unique ranges each season for retailers of all sizes who desire home and living décor collections of the highest quality. It’s this attention to detail, in combination with our ability to provide our customers with superior merchandising opportunities that results in our continuing success.